Communications
OneLegacy inspires Southern California's diverse communities to donate life with programs that communicate the life-saving and healing benefits of organ and tissue donation and transplantation. Key components of OneLegacy's Communications portfolio include:
| Multicultural Outreach | OneLegacy mobilizes Latino, Asian and African-American community specialists who understand how cultural traditions, religious beliefs and trust affect attitudes regarding donation. Culturally appropriate marketing materials communicate the donation message effectively to our diverse communities. |
| Donate Life Ambassadors | Our volunteer program provide opportunities for donor family members, transplant recipients and candidates, and donation advocates to participate in OneLegacy's community programs. Embajadores de Done Vida focus efforts in the Latino community. |
| Embajadores de Done Vida | Our volunteer programs provide opportunities for donor family members, transplant recipients and candidates, and donation advocates to participate in OneLegacy's community programs. |
| Community Events | OneLegacy produces events that are emotionally rich, well-executed, and worthy of media coverage. The Donate Life Run/Walk, Donate Life Rose Parade Float and many other events celebrate the gift of life all year round. |
| Community Programs | Ongoing initiatives mobilize Donate Life Ambassadors to inspire the community through high schools, houses of worship, civic organizations and DMV field offices. |
| Advertising Campaigns | Radio ads spread a call to action to the region's 19 million residents: You have the power to save lives as an organ and tissue donor. Sign up with the Donate Life California Registry at the DMV." |
