Donate Life
Kingdom Day Parade Float
For more than 20 years, thousands of people of various ethnic and racial backgrounds have lined the streets of South Los Angeles in tribute to the slain civil rights leader Rev. Martin Luther King, Jr. for the annual Kingdom Day Parade. Televised locally on ABC7, the parade showcases more than 150 floats, 20 drill teams, ten dance groups, celebrities, civic leaders and the bombastic tunes of a military marching band.
The parade begins on Martin Luther King Boulevard and Western, proceeds westbound to Crenshaw Avenue, turns south and concludes at Vernon Avenue at Leimert Park. Dozens of elected officials participate in the parade, and past grand marshals include Los Angeles Mayor Antonio Villaraigosa and Oakland Mayor Jerry Brown.
The annual Donate Life Kingdom Day Parade Float campaign inspires people of various ethnic backgrounds by presenting a positive image for organ and tissue donation and transplantation on an authentic community stage; presenting the “Faces of Donation and Transplantation” to a diverse audience numbering in the tens of thousands; and positioning the Donate Life message alongside respected community organizations and influential public officials.
The 2010 float’s symbolic, emotional message and our float riders’ moving stories in the face of adversity send an uplifting message of hope that inspires the multicultural community and provides an answer to Dr. King’s question, “What are you doing for others?”
